Looping Measures of Effectiveness Back to the Creative Team

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When analysts for professional sports teams noticed that marketing promotions that included the team’s logo vastly outperformed similar creative assets that featured player imagery — something which, to the casual observer, this may simply sound like good analyst work — it … Continued

12 Best Google Design & Development Tools

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Google resembles an iceberg: there’s the part above the water we can see and use everyday; there’s also the part beneath the water, that we don’t see and know little about. While many of us are concerned about the aspects … Continued

Finding Your Way With Domain Mapping

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It’s no secret that having a custom domain name is an essential piece of any company’s branding strategy. While there are a myriad of hosting plans available that offer domains like your company.webhost.com, making the shift from one of those … Continued

3 Essential Design Trends, August 2020

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Do the lazy days have you longing for a new design technique to try? You are in luck. This month’s collection of essential design trends is packed with functional ideas to spruce up design projects. And all of them are … Continued

The Designer’s Guide to Letter-Spacing

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Most of the information we consume happens through reading, so it makes a lot of sense to pay attention to the words when designing. There are many aspects to typography, but one of the things that helped improve the quality … Continued

In Memory of Flash: 1996-2020

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We are gathered here today…. Today I write in memory of Adobe Flash (née Macromedia), something that a bunch of people are actually too young to remember. I write this with love, longing, and a palpable sense of relief that … Continued

Diversity Initiatives in Web Design

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Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes … Continued

3 Essential Design Trends, July 2020

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The biggest trend we’re talking about this month started at WWDC as Apple provided a glimpse of what’s coming next for their operating systems. This time around there’s a distinct design element. Did you catch it? Here’s what’s trending in … Continued

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