One of the most overlooked aspects of creating a website design is actually the graphics that is used. It is definitely frustrating when a visitor lands on your website and ends up clicking the back button because of the loading of the pictures and images in it. Anyone would never stick around to see what is up ahead because not everyone in Brisbane has the time to wait for it. Visitors would just cringe at the loading images.

There is always one rule, when it comes to making sure that your website is doing good in the rankings, and that is the 4 second rule. It does not mean that in 4 seconds all the content of your site is visible already. The 4 second rule in a web design mean that within 4 seconds the visitor should see the gist of what the whole site is all about already.

Meaning, within 4 seconds the Australian visitor should be willing to wait already to read more of what you have to offer. This is actually one mistake that almost all the websites make especially those that made their site out of the DIY book. One reason why websites make this mistake is by not hiring a Brisbane web design artist in making the site. If you have already established this 4 second rule, the graphics and the types should also be considered very well. In this article, we will try to understand what are these graphics.

.JPG File Format

JPG is short for Joint Photographic Experts Group format, it allows images to contain up to 16 million colors in it. The format also allows or support variable compression that can allow you to reduce the size of the image at the cost of some of the detail. In order to take advantage of this capability, you will need a graphics program which can allow you to preview the image after compressing it. JPG is not recommended if the image with only a few colors or for text created as an image. The image will be poor in quality.

.GIF file Format

GIF means Graphics Interchange format, it can support 256 colors, it is also capable of transparency that can allow you to specify the background of the image to be invisible, thereby allowing the web page colors to be shown transparently. The graphics in GIF is also loose meaning however you compress or expound the image the quality is not adversely affected.


If you need images that has many colors such as a photograph, use the JPG file format, however always make sure that the file size is no too large that it can delay the loading of the page itself. The web design specialist will always see the balance between the image quality and the file size as well. On the other hand, if the graphic has only a few colors in it, such as a chart, you should only use the GIF format so you can save yourself from all the time you needed to load the whole site.